A couple of weekends ago the Sunday Times ran a couple of pieces flagging the upturn in people holidaying in the UK. One “Britain basks in staycation boom” struck a particular chord; it cited the example of a family who had camped near Wareham in Dorset and included the encouraging (for us!) line “I haven’t blown the budget and we’ve saved enough for skiing in the winter.”
At the time I read the paper I was sitting in the sun with
|Studland - Dorset|
The Sunday Times suggested that nearly 75% of Brits decided to holiday in the UK this summer, up from 33% in 2010. Whilst I’m not sure I completely buy this rate of increase, there is a shift taking place. When we have surveyed Ski Famille guests there are a vast array of summer holiday destinations, but the UK is always a hugely popular option.
My suspicion is that the pattern suggested by the Sunday Times is fairly common; have a low key relaxed and fun UK summer holiday that doesn’t break the bank and carry the family holiday budget forward to a skiing break and/or short breaks in overseas destinations offering something not available in the UK.
We’d love to hear your thoughts.